Why Do Some People Succeed on a Vegan Diet, While Others Struggle and Give Up?
Two Women, Both 38 Years Old, Tried Going Vegan…
One succeeded. The other failed. Why?
Meet Samantha
Samantha was excited about going vegan…but within a week, cravings hit. She didn’t have a plan. She gave in to the temptation of a cheeseburger… and Just like that, her vegan journey ended.


Now Meet Laura
Laura started strong—but she had a roadmap.
Her secret?
She had a PLAN that made going vegan EASY.
So What Made The Difference?
What was that one thing that changed everything?
Going vegan without a plan is like driving to a new city without a GPS. You might start with confidence, but soon, you feel lost.
You don’t know what to cook, you crave old favorites, and before you know it - you’re back to square one.
That’s why most people fail. They don’t lack motivation… they lack a proven roadmap.
So, the one big mistake? Not having a solid plan.
But we have that covered. Our plan has already helped over 253,236 people succeed!


Hi, I’m Jeff Mitchell, the creator of the 1 Month Vegan Challenge.
For years, I’ve helped thousands of people transition to a healthy, plant-based lifestyle—without feeling overwhelmed or deprived.
I designed this program to be simple, effective, and life-changing—no matter where you’re starting from.
I’ve spent years refining this program, investing countless hours and resources to create a tried-and-tested plan for embracing a plant-based diet.
This isn’t just another vegan guide - it’s a step-by-step roadmap designed to transform your health, well-being, and confidence in just 28 days.
Whether you’re brand new to veganism or struggling to stay on track, this program makes it EASY.
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